Gender bias, health concerns and sports-shy consumers: 10 charts explaining UK attitudes to protein

first_imgHitting the gym is optional in today’s protein market. A high number of consumers are tucking into bars and shakes without doing any exercise. That presents a huge opportunity for protein to diversify beyond its core audience, which remains skewed towards men. This research was commissioned by The Grocer and carried out by Him independently from Grenade. Free download: 10 charts explaining UK attitudes to protein 1. Over a fifth of consumers eat a protein bar once a week or more Protein content may be important to half of consumers in this market, but there remains widespread confusion over how much a product should contain. A quarter of consumers admitted they didn’t know, while roughly half thought it should be between 15g and 20g.Considering most bars on the market pack in around 20g of protein, they’re not far off. But the figures below suggest there is a need for education around protein content and exactly how much to expect.That’s especially true among certain demographic groups. More than three in 10 women said they didn’t know much protein a product should contain, compared to two in 10 men. And half of over-55s admitted to having no clue on protein content, compared to 10% of under-35s.8. Three quarters are worried about sugar content The sports nutrition market has traditionally been male-dominated. So it’s perhaps not surprising that more than twice as many men regularly drink protein shakes than women. Three quarters of women never buy protein shakes, compared to 58% of male respondents.That demographic split is similarly apparent in protein bars. A third of men will consume them at least once a week, compared to just 14% of women.However, Grenade says this gender bias is changing. “Historically, the protein market has been more male-dominated, which has been driven by protein being used as a sports supplement and its connection with heavy gym use,” says head of category Mike Simons. “However, the profile has changed considerably and we’ve seen a rapid influx of female consumers.”3. Morning is the most common time to consume a protein product Even in the functional world of sports nutrition, taste is a primary concern for shoppers. Protein content – arguably the main selling point of these products – comes a mere third in importance after taste and price.Not far behind are sugar content and natural ingredients, cited as important by a third of protein consumers. And a fifth say they look for convenient formats.Taste is particularly important to women, of whom 66% named it an important factor. That compares with just 52% of men.Meanwhile, men were more persuaded by a convenient format. It was cited as an important factor by 27% of male respondents, compared to 18% of female. Men came out as slightly more interested in protein content, too.7. But a quarter don’t know how much protein a product should contain Bars and shakes aren’t the only way to up your protein intake. Protein-conscious consumers are also turning towards naturally protein-rich foods such as chicken and eggs. So much so that British Red Lion is focusing on the protein content of eggs for National Egg Week in October.This message may well resonate with consumers. A quarter of protein shoppers say they prefer to get their protein from natural sources, as opposed to bars and shakes.That is particularly true of younger consumers. Nearly a third of 18 to 24-year-olds say they veer towards natural protein sources, compared to just 12% of the 45 to 54 age group.This insight could have implications for bars and shakes, too. A third of consumers say they prefer products with natural ingredients and no artificial colours or sweeteners.5. Less than a fifth of consumers will only eat protein products for exercise purposes Sports nutrition is all about a healthy lifestyle. So the last thing protein products want is to be associated with high levels of sugar.Products on the market have worked hard to offer a sweet taste without too much of the white stuff. The majority of bars will contain less than half a teaspoon of sugar.Grenade’s Simons says that low sugar is a “fundamental part” of the protein bar proposition. That was based on consumer attitudes. “Sugar levels have been the primary health concern amongst shoppers for quite some time, and this continues to be the case,” he says.These concerns are showing in the data. Despite the low sugar credentials of protein products, three quarters of respondents to our survey were at least slightly worried about their sugar content. And a fifth went as far as being ‘very worried’.These concerns were particularly pronounced among the 35 to 44-year-old age group. Among this demographic, three in 10 said they were very worried about sugar content.In terms of region, Londoners were most likely to be wary of their intake. A whopping 35% of the capital’s residents said they were very worried about the sugar content of protein products, and 28% were quite worried.9. Protein bars are still seen as healthier than confectionery Around half of consumers say they never eat protein bars. It may not sound like anything to shout about but – considering sports nutrition was once a niche area – a 46% penetration rate is actually pretty encouraging.According to our research with Him, a fifth of consumers eat protein bars at least once a week. That figure is even higher among younger shoppers. A staggering 54% of consumers aged between 25 and 34 eat protein bars once a week or more. And a fifth of this age group will chow down on one daily.That contrasts sharply with older consumers. Among the 55 to 64-year-old age group, only 10% will consume a protein bar weekly. And 66% never buy into the market at all.Interestingly, consumers interested in healthy eating are more likely to buy protein bars. A third of those who ensure every meal they eat includes fruit or vegetables will snack on a bar at least once a week.2. Men are far more likely to drink protein shakes Despite all these sugar concerns, protein bars are still seen as more virtuous than your standard chocolate fix. Six in ten agreed they were somewhat healthier than a chocolate bar, while only three in 10 thought they were the same or less healthy. And a quarter deemed them ‘much healthier’.As always, there are demographic differences within these perceptions. A substantial 31% of men agreed they were much healthier than chocolate, compared to 16% of women.Older consumers were also a little warier of the health credentials of protein bars. Only 8% of over-55s agreed protein bars were much healthier than their chocolatey counterparts. That compares with 48% of the under-35 age group.That’s perhaps unsurprising, considering older shoppers are most worried about the sugar content of these products.10. Men are more likely to be loyal to a protein brand The first half of the day is the most important in this market. Morning is the most common time for consumers to down a protein shake or tuck into a bar.Grenade’s Simons says this is down to perceptions of protein as a pick-me-up. “We know there are strong links between purchases of our products and coffee and energy drinks,” he says. “During the morning, this is often as a convenient replacement for breakfast for time-poor consumers on the go.”This seems to be particularly true of time-pressed Londoners. Just over six in 10 consumers in the capital favour the morning as the time to consume protein, while just 14% do so in the evening.4. Younger consumers lean more towards natural sources of protein The appeal of sports nutrition has gone way beyond exercise buffs. That much is evidenced by the sheer number of consumers who tuck into protein products without doing exercise.Only a fifth of protein consumers say they consume bars and shakes exclusively for exercise purposes. And a sizeable proportion of the market – 36% – says their consumption is rarely or never connected to a workout.Again, this relates to the wider uses for protein products other than pumping iron. Only a fifth of protein consumers believe bars and shakes improve their sports performance. A higher number – 28% – think protein products give them energy.There is a slight gender bias in the link between protein and exercise, though. A quarter of female consumers say they never have a protein bar or shake for workout purposes, compared with just 14% of men.Older consumers are also more likely to chow down on protein for reasons other than sports nutrition. Half of consumers aged 55-plus never choose protein for exercise purposes.6. Nearly half of consumers will look at protein content Overall, only 12% of consumers are loyal to a particular brand of protein product. That is fairly low, especially for such a brand-heavy market.Some consumers are more attached to brands than others, however. Nearly a fifth of men said they were loyal to a particular name, compared to just 7% of women.That stands to reason given the gender bias in the protein market. Because the groups most engaged with the market were the most likely to show loyalty. An encouraging 25% of the 25 to 34-year-old age group – the group most likely to buy protein products – had a preference for one brand.By contrast, only 3% of over-55s said the same.And London, the most protein-loving region, was also particularly loyal. A quarter of consumers in the city favoured one brand.,Downloads10 Charts_Protein_Digital PDFPDF, Size 1.95 mblast_img read more

Inter Milan beat Shakhtar to reach Europa League final

first_imgRelatedPosts Vidal lands in Milan to complete move from Barca to Inter Ighalo: My best moment as ‘Red Devil’ David Silva recovers from COVID-19 Italian giants Inter Milan eliminated Ukraine’s Shakhtar Donetsk 5-0 on Monday to qualify for the Europa League final.The Italian side advanced to the final for the first time in 22 years. Inter Milan’s Argentine forward Lautaro Martínez found the net with a header in the 19th minute.Danilo D’Ambrosio also scored with a header in the 64th minute.Martinez scored again in the 74th minute, making it 3-0 at Dusseldorf Arena.Belgian star Romelu Lukaku scored twice in the 78th and 84th minutes and his team moved to final.Inter Milan will face Spanish club Sevilla in the Europa League final Friday. Tags: Danilo D’AmbrosioEuropa LeagueInter MilanRomelu LukakuShakhtar Donetsklast_img read more

Wellington, Argonia to host volleyball sub-states KSHSAA announces today

first_imgConway Springs, Belle Plaine — Chaparral sub-state.ANTHONY-HARPER-CHAPARRAL – Cody Liebelt, Manager (2 Courts)Anthony/Harper-Chaparral, Belle Plaine, Cheney, Conway Springs, Douglass, Garden Plain, Kingman, Wichita-The Independent Oxford – Yates Center sub-state.YATES CENTER – Eric Busteed, Manager (1 Court)Howard-West Elk, Oswego, Oxford, Pittsburg-St. Mary’s Colgan, Sedan, Udall, Uniontown, Yates Center. Argonia, Caldwell – Argonia sub-state. ARGONIA – Aaron Dewlen & Bob Almanza, Managers (1 Court)Argonia, Buffalo-Altoona Midway, Caldwell, Longton-Elk Valley, Norwich.Follow us on Twitter. South Haven – Dexter sub-state.DEXTER – Robert Holmes, Manager (1 Court)Burden-Central, Chetopa, Dexter, Rosalia-Flinthills, South Haven, St. Paul.center_img by Tracy McCue, Sumner Newscow — The new Kansas State High School Activities Association volleyball sub-states were announced for the seven Sumner County schools. Wellington received good news and bad news.The good news is Wellington will be hosting a volleyball sub-state which gives the home court advantage on Saturday, Oct. 25.The bad news is…Andale is in the substate. When the classifications came out a week ago, it was apparent that Andale was going to jump from Div. II to Div. I due to enrollment figures. The volleyball pairings confirmed Andale’s move officially. So the other Wellington sports teams in basketball, baseball and softball will be dealing with Andale as well in the post season.Andale, Mulvane, and Winfield will be participating in the Wellington sub-state, which is the prelude to the state tournament in Salina. In other sub-state news: Conway Springs, Belle Plaine is going to Chaparral in 3A; Oxford is going to Yates in Class 2A; South Haven is going to Dexter in Class 1A, Div. 1; and Argonia is hosting Caldwell in Class 1A, Div. II.The full KSHSAA list can be found here.The list of sub-states with the Sumner County teams are as follows:ALTAMONT-LABETTE COUNTY – Shane Holtzman, Manager (1 Court)Altamont-Labette County, Chanute, Coffeyville-Field Kindley, IndependenceAUGUSTA – Doug Law, Manager (1 Court)Augusta, El Dorado, Rose Hill, Towanda-CircleBONNER SPRINGS – Doug Hitchcock, Manager (1 Court)Bonner Springs, Kansas City-Piper, Kansas City-Sumner Academy, Shawnee Mission-Bishop MiegeDE SOTO – John Sedler, Manager (1 Court)Basehor-Linwood, De Soto, Eudora, TonganoxieMcPHERSON - Shane Backhus, Manager (1 Court)Buhler, Hays, McPherson, UlyssesPAOLA – Jeff Hines, Manager (1 Court)Fort Scott, Louisburg, Paola, Spring HillTOPEKA-HAYDEN – Bobby Taul, Manager (1 Court)Abilene, Ottawa, Topeka-Hayden, WamegoWELLINGTON – Brian Buchanan, Manager (1 Court)Andale, Mulvane, Wellington, Winfield. Close Forgot password? Please put in your email: Send me my password! Close message Login This blog post All blog posts Subscribe to this blog post’s comments through… RSS Feed Subscribe via email Subscribe Subscribe to this blog’s comments through… RSS Feed Subscribe via email Subscribe Follow the discussion Comments Logging you in… Close Login to IntenseDebate Or create an account Username or Email: Password: Forgot login? Cancel Login Close Username or Email: Password: Lost your password? Cancel Login Dashboard | Edit profile | Logout Logged in as Admin Options Disable comments for this page Save Settings You are about to flag this comment as being inappropriate. Please explain why you are flagging this comment in the text box below and submit your report. The blog admin will be notified. Thank you for your input. There are no comments posted yet. Be the first one! Post a new comment Enter text right here! Comment as a Guest, or login: Login to IntenseDebate Login to Login to Twitter Go back Tweet this comment Connected as (Logout) Email (optional) Not displayed publicly. Name Email Website (optional) Displayed next to your comments. Not displayed publicly. If you have a website, link to it here. Posting anonymously. Tweet this comment Submit Comment Subscribe to None Replies All new comments Comments by IntenseDebate Enter text right here! Reply as a Guest, or login: Login to IntenseDebate Login to Login to Twitter Go back Tweet this comment Connected as (Logout) Email (optional) Not displayed publicly. Name Email Website (optional) Displayed next to your comments. Not displayed publicly. If you have a website, link to it here. Posting anonymously. Tweet this comment Cancel Submit Comment Subscribe to None Replies All new commentslast_img read more

It’s tech industry’s turn to take a market tumble

first_imgSAN FRANCISCO – Technology stocks made an abrupt U-turn Thursday, reducing the gains that had been piling up as investors sought refuge from the lending and housing morass weighing on the U.S. economy. Internet networking supplier Cisco Systems Inc. took one of the biggest beatings after its chief executive, John Chambers, warned that weakening demand among major customers, including banks saddled with huge loan losses, would probably slow Cisco’s growth. Cisco’s shares plunged $3.12, or 9.5 percent, to close Thursday at $29.63. That marked the sharpest decline in the San Jose-based company’s stock price since a 10.6 percent drop in August 2004. But Thursday’s comedown was widespread, pulling down even high-tech stars like online search leader Google Inc. and iPod maker Apple Inc., whose stocks had been leaping from one new peak to another for months. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREStriving toward a more perfect me: Doug McIntyre Apple shares were down $18.53, or 9.9 percent, at one point. And Google shed as much as $55.06, or 7.5 percent, before rebounding later in the session to close at $693.84, down $39.10, or 5.3 percent, for the day. Apple’s stock closed at $175.47, down $10.83, or 5.8 percent. Other prominent losers included: China’s top Internet search leader, Inc., down $37.13, or 9.4 percent, to $357.87; business software maker Oracle Corp., down $1.75, or 7.9 percent, to $20.35; IBM Corp., down $4.97, or 4.5 percent, to $106.11; Inc., down $3.46, or 4 percent, to $83.58; and Hewlett-Packard Co., down $1.90, or 3.7 percent, to $$49.94.last_img read more


first_imgDonegal is in full festive flow.Reports this afternoon say that there are now tailbacks and busy footfall as people finally get out shopping.Many towns including Letterkenny, Buncrana, Donegal Town and Ballyshannon have reported busy trading across stores. And with three full shopping days left, retailers are hopeful they can make the best of the remainder of the Christmas season.Many shops say they are holding their own and have put it down to a number of factors including the mild weather and people shopping locally to support local jobs.Toni Forrester, CEO of Letterkenny Chamber told that they are on course to sell a record number of Shop LK Vouchers – perhaps reaching an impressive €175,000.Ms Forrester said things are beginning to look up and she thinks people are going to spend a lot more in the coming days. “We are shopping locally and the weather has certainly helped. I think there is a lot of pride that and people realise that we have to support our own.“People realise the choice that Letterkenny is giving shoppers and there are a lot of bargains out there now.“I think we are going to have a better than average Christmas compared to the last couple of years and hopefully that will steady our traders throughout the year ahead,” she said.The Letterkenny Chamber boss said she had one piece of advice for a certain shopper who traditionally left it until the last minute to go shopping.“I would ask boyfriends and husbands not to leave it until the last minute on Christmas Eve. “It’s the one time of year to let ladies see how much they are appreciated.“They will be doing themselves a lot of favours by getting to the shops earlier and getting that special gift and also helping the local economy.,” she smiled.* Meanwhile local shoppers have even more reason to stay at home after EUR/GBP traded over £1.20 today for the first time since September 2010 today. It means that Northern Ireland shoppers will be coming out here in their droves – and they’re always very welcome!TRADERS REPORT INCREASE IN SHOPPING AS CHRISTMAS RUSH BEGINS was last modified: December 21st, 2011 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:Letterkenny ChamberToni Forresterlast_img read more