WHITTIER – Raising awareness of child abuse is among the things Intercommunity Child Guidance Center officials hope to achieve through their first annual child abuse prevention campaign. All this month, which is National Child Abuse Prevention Month, officials want to focus public attention on the high number of child-abuse cases reported in unincorporated East Whittier. “We decided to do it this year because it just really makes sense – it’s exactly what we do,” said Veronica Medina, development manager at the guidance center. “Also, there are statistics that state that East Whittier has among the highest reported child-abuse cases. It’s a sign that something is wrong,” she added. Center officials hope to raise $10,000 through the campaign, which involves partnerships with several Whittier-area stores, restaurants, businesses and civic groups – all of them collecting funds to donate to the center. Officials said the proceeds will be used to provide services to child-abuse victims and to create preventative outreach programs geared toward families. Parents need information not only about how to spot child abuse but also how to discipline their children without resorting to verbal or physical abuse, Medina said. “Often times, I don’t think parents realize that they are borderline abusive,” she said. “We want to teach parents that they can control their children in a positive way.” Children also will benefit from the fundraiser. Medina said center officials plan to make school-based presentations to provide children information on how to recognize the signs of child abuse. “We want to help them understand what is appropriate touching and what is not, and tell them it’s not their fault. We want to tell them that they can talk to an adult, that there are resources, and that we are one of them,” she said. Among the groups partnering with the center in the campaign is Rose Hills Memorial Park and Mortuary, 3888 Workman Mill Road, which will hold Easter Sunday Sunrise Services at 6 a.m. Sunday and will donate guests’ offerings to the center. Whittier College and the college’s Asian Student Association will hold “Asian Night” on April 21 at Whittier College. Part of the proceeds will be donated to the center. On April 28, Rocky Cola Cafe, 6757 Greenleaf Ave., Uptown Whittier, will donate 20 percent of the day’s receipts from coupon holders to the center; and Family Fair in Uptown will collect donations for the center each Wednesday in April. Other groups and businesses involved in the campaign include: Crepes & Grapes Cafe, 6560 Greenleaf Ave., Whittier; The Flag Shop, 7731 Painter Ave., Whittier; The Copy Center, 11462 E. Telegraph Road, Santa Fe Springs; My Friend’s House, 6525 S. Norwalk Blvd., Whittier; Trinity Lutheran Church and School, 11716 Floral Drive, Whittier; Saint Matthias Episcopal Church, 7056 Washington Ave., Whittier.160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!