USDA modifies E coli testing rules for Canadian beef

first_img Eamich said no E coli contamination or other “product failures” have been found in the expanded testing program so far. The department is no longer requiring that importers hold shipments of Canadian meat until pathogen testing is completed, Amanda Eamich of the USDA’s Food Safety and Inspection Service (FSIS) reported. However, she said increased inspections and testing will continue. Tests take 3 to 7 days, depending on the pathogen, officials have said. A spike in E coli–related meat recalls this year prompted the USDA in October to vow to take a number of steps to combat the problem. As of Oct 23, the agency said E coli in ground beef had sparked 15 recalls, eight of which involved illnesses. In 2006 there were just eight such recalls, none involving illnesses, the agency said. The USDA has also been inspecting the Rancher’s Beef plant and several other Canadian meat facilities that were previously flagged for problems or are similar to Rancher’s Beef in their operations. The dropping of the requirement to hold meat during testing “was due to the preliminary findings of our audits and the first week or so of testing,” Eamich told CIDRAP News. “We had previously said we would reassess after we got the preliminary data.” Eamich said the USDA has long had guidelines recommending that companies hold meat until test results come back, “but it’s not something we require,” she said. She added that there are no proposals to change that. See also: The expanded USDA program, according to the Nov 8 announcement, includes increased inspections of Canadian meat, poultry, and pasteurized egg products; more testing of raw ground beef for E coli O157:H7; the initiation of E coli testing of beef trim, boxed beef, and certain other cuts of meat that had not been tested before; and increased testing of ready-to-eat products for Listeria monocytogenes and Salmonella. A Nov 18 report in USA Today said the agency might require companies to hold meat during testing. Nov 8 CIDRAP News story “USDA vows to double inspections of Canadian meat” Mark Dopp, an American Meat Institute (AMI) official, said large companies already hold meat during testing, according to the USA Today report. He said more companies, but not all, embraced that practice after USDA and AMI began recommending it several years ago. Nov 21, 2007 (CIDRAP News) – The US Department of Agriculture (USDA) has modified its program of increased testing and inspection of Canadian meat, after finding no problems in the first week or so, a USDA official said today. On a related issue, Eamich said the USDA is not considering requiring American meat companies to hold meat until pathogen testing is completed, contrary to a recent news report. The USDA announced Nov 8 it would roughly double its inspections and testing of Canadian meat and poultry products. The move came after beef trim from a Canadian packing plant, Rancher’s Beef of Balzac, Alta., was implicated in an Escherichia coli O157:H7 outbreak linked to ground beef from Topps Meat Co. of Elizabeth, N.J. Topps went out of business after recalling more than 21 million pounds of ground beef in September. Oct 23 CIDRAP News story “USDA announces plans to reduce E coli contamination in ground beef”last_img read more

Real estate seniors develop live “speed-dating” app

first_imgSeniors Daniel Newman and Leor Massachi wanted the app to allow only members of certain communities to communicate. (Photo from Dandy website)Unsatisfied with mainstream dating apps like Tinder and Bumble, Leor Massachi and Daniel Newman, both seniors majoring in real estate development, decided to take matters into their own hands. Together, they co-founded a live speed dating game in a mobile app called Dandy to create an efficient space for meeting romantic partners.“Dandy is more of an experience,” Massachi said. “Given the nature of the product, your heart rate actually increases when we go live. College students are by far the most social, spontaneous demographic. We’re always meeting students on campus [and] want to meet new people and this is the most fun and efficient way of making that happen.”The app, which released an update in August, aims to allow USC students to virtually connect through instant messages, without needing to meet in person. Dandy emulates raw human behavior, as it gives students a convenient way to connect, by addressing issues of unreliability and privacy on current dating apps, Newman said.With recent updates which help users control the time they spend on devices — like Instagram’s “You’re All Caught Up” feature and Apple’s iOS 12 in-detail reports — the co-founders wanted Dandy to be the most productive three minutes of a user’s day. “Dandy is leading this inflection point in social,” Massachi said. “We’ve engineered Dandy to be something exciting you play with your friends for only a couple minutes — then send you back into the real world.”Upon download, the app presents users with a timer indicating when the next virtual party, or gathering of fellow users, will happen. At the end of the countdown, all participants receive a push notification to join the party and are presented with a photo of another male or female once the app goes live. If the two users “like” one another within five seconds, they progress into a two-minute chat through instant messaging. If both parties still “like” each other after the quick chat, their phone numbers will be unlocked, opening the potential for further communication. Part of the fun of app is that these live parties occur randomly and with no set schedule. “This entire party lasts for only a couple minutes, so don’t be surprised if your heart rate goes up as you experience Dandy go live,” Newman said. Unlike most dating networks, Dandy is secured within certain communities. The app requires users to provide a university email address and Instagram handle. Given this extra precaution, users are free to talk in a safe and verified circle among fellow USC students. In addition to being productive and secure, the team behind the app wanted the game to be inclusive to all university students and create a sense of community, Dandy Chief Marketing Officer Ashley Pakzaban said. “With Dandy, students are able to network and find cute people in a great atmosphere without having to deal with hoards of people at a frat party or a super exclusive little event,” Pakzaban said. “Dandy makes life easy by connecting you with the people in your community in a faster, safer and [more] fun way.” According to Dandy Chief Growth Officer Daniel Aghachi, the team hopes that the app will provide students with an opportunity to eventually establish genuine, real-life connections with others, making their time at the university more enjoyable. “We hope that USC students will get real in-person interactions with other students because of the spontaneous factor of Dandy,” Aghachi said. “Students across the nation are spending way too much time on social media which disables them from establishing genuine, real connections with others. With Dandy, all students will look forward to Dandy going live, whether it be every day or once every week.”last_img read more

PlayOJO launches £10m ‘Thumbs Up OJO’ UK campaign

first_img StumbleUpon SkillOnNet powers Royalbet’s Europe launch December 17, 2019 ASA upholds “irresponsible” Gala Interactive ad September 12, 2018 PlayOJO delivers ‘Brexit Facts’ with Luisa Zissman November 5, 2018 Share Related Articles Submit Share Fair play’ online casino PlayOJO has launched its new UK £10 million advertising campaign ‘Thumbs Up OJO’ across TV, radio and digital platforms.The campaign sees PlayOJO continue to promote its commitment towards ‘fair play’ and ‘fair treatment’ of players, operating as an online casino ‘with no wagering requirements whatsoever, no minimum or maximum withdrawals and where players receive money back on every bet, win or lose’.Launched in 2017 by operating company Maple Marketing, PlayOJO has branded itself as a ‘challenge brand’ for the online casino sector, seeking to gain market share by providing the ‘fairest proposition’ online gambling proposition.The ‘Thumbs Up OJO’ campaign is directed Djawid Hakimyar (previous work includes Mercedes and Purple Bricks) and features Royal Shakespeare Company actor, Joshua McCord.Peter Bennett, Head of Brand Marketing at PlayOJO, said: “Our latest integrated campaign reinforces our core brand proposition that PlayOJO is the fair online casino with no wagering requirements, where bonuses are paid in cash with no restrictions and by giving money back, we give players control of their money.“We have pulled out all the stops with this campaign, bringing on board a highly successful director and established actor to really bring our messaging to life, creating a style of advertising that sets us apart from our competitors in a way that we hope will appeal to players across the UK.“We are backing this campaign with significant media spend in order to continue to build our brand recognition to help achieve our ambition to become the UKs most recognised online casino brand by 2021.”last_img read more